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Online Marketing

Here you will find helpful tips about online marketing and digital technologies in tourism.

Chatbots in eTourism

27Chatbots here, chatbots there – they are on everyone’s lips and are hailed as a groundbreaking revolution in digital technology and customer communication. But are they really? Who (and what) are these chatbots? Robots that help with the household choresĀ … Continue Reading →

Successful guest newsletters

You probably know it from your own experience: rarely does a day go by that we do not receive at least five advertising emails in which cleaning companies want to convince us of their latest wooden floor cleaning product. These… Continue Reading →

Successful websites for accommodation providers

Successful accommodation businesses will expect to receive up to a third of their online bookings via their own website… It is therefore very important for an accommodation business to be present and highly visible on the internet with their own… Continue Reading →

How to handle guest feedback

The judgment of travellers counts. Hardly anyone books a trip today without first checking online! Rating portals such as TripAdvisor, HolidayCheck or Zoover are among the biggest operators in this online market, with up to 17 million monthly visitors. Why?… Continue Reading →

Success in eTourism

As a software service provider in tourism, we operate in a complex industry and there are high standards to meet: the needs of travellers, accommodation providers, destinations and advertisers must be recognized and satisfied. At the same time, it is… Continue Reading →

How do I actually generate bookings on the Internet?

… well, the list of things to look for seems endless. However, there are a few incredibly important points that any accommodation business can instantly implement. The good news for those who work with JULIA: many things are already ticked… Continue Reading →

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